Search Engine Optimization

Our Search Engine Optimization services are designed to market and position medical and healthcare Web sites at the top of the search results pages so users searching on relevant keywords can find them.

We offer 2 search engine placement programs:

Program 1) Top Ranking - Paid Placement
With our paid placement program, you can be placed in the top positions on the 1st page of any major search engine including YAHOO, GOOGLE, AOL, MSN, ALTAVISTA, LYCOS, NETSCAPE and HOTBOT. These search engines cover more than 90% of all searches done on the Web.

Program 2) Search Engine Optimization for Free Search Results Placement
Search engine optimization is an ongoing process that, over time, results in high search engine ranking on the search results page of search engines and directories. Any search engine optimization program must also address the ever-evolving search engine relationships, business models and the way web sites interact with the top search engines and directories.

If you use the Internet to run or promote a medical business, nothing is more important to your success than being listed with the search engines. They are your customer's tool of choice for locating web sites - outranking banner advertising and all other forms of media. The people visiting your web site because of a search engine query are specifically interested in the product or service you provide.

Search engine copywriting is critical to the success of your search engine rankings. We'll produce the search engine results using proven search engine writing methods.

When you consider that this represents only three of the major search engines, you start to get some insight into the strength and popularity of search engines in today's industry - and hence the importance of an effective search engine marketing campaign.

With hundreds of millions of potential customers searching for medical practices and healthcare groups every day, how can you afford not to be a part of this massive market?

Unfortunately, simply being listed with the search engines is not enough to guarantee success. If people have not found what they want on the first or second page of a search result query, they will simply type in a new search phrase. As you may imagine, competition for positions near the top of the search results is fierce.

So how do you get your web site noticed above all others?
The answer is to have your medical website optimized for the search engines so that when potential customers come looking - it is you that they find!

Medical Web Designs performs search engine optimization services including content-rich web page for your medical web site. We feel will achieving high rankings in the "editorial style" listings of the search engines are due to proper optimization and web page design.

• Search Optimization
• Optimized Pages for Your Practice
• Link Popularity
• Key Phrases Development
• Search Engine Management & Statistics
• Spam and Blacklist Warnings

Search Engine Optimization

• Determine primary keyword phrases
• Research keywords and description for your site based on your targeted customer base and industry trends
• Report on the current standing of your web site's search engine and directory positioning
• Review and select web pages to be included in the initial optimization effort
• Restructure web site content for "theme-based" indexing
• Identify any page conditions that may cause spiders to remove the site for unintentional spamming
• Re-code Web site to make it "Search Engine Indexing Friendly"
• Write keyword optimized Directory Submissions for major directories & submit
• Implement a link popularity strategy and implementation plan
• Report of content, design & layout
• Site architecture, navigation and mapping
• Traffic planning & building
• Analyze theme, focus and image
• Site and page structure report

Optimized Pages

• Search engine optimization of promotion and existing pages
• Search engine site maps
• Submission of optimized pages submitted by hand to specific Search Engines and Directories,  Manual URL submissions to all the major search engines
• Submit website to paid inclusion search engines

Link Popularity

• Run link popularity projects on competitor's web sites to find link opportunities
• Reporting the total number of pages in each search engines index that contains a link to your site, including your own website
• Dedicated link exchange page
• Promotion, planning & proposals
• Link referral pages submitted

Keyword Phrase Optimization

• Create relevant search engine keyword phrases
• Traffic reporting of Web sites
• Keyword phrases of current Internet environment and competitors
• Web site promotion, marketing and management of keywords
• Ranking of keyword phrases used by competitors
• Primary & Sub keyword phrase linking
• Generate Web site titles, descriptions and keywords
• Submission and placement to Search engines by hand

Submission of the web site to the most popular major Search Engines and Directories

• Google: Shows searches at any Google-owned web site such as Google.com or Google Image Search. May show searches at some Google partners that show Google's domain in the URLs of their search results, as happens with Go.com. I'm checking on this and will update in the future.
• Yahoo: Shows searches at any Yahoo-owned web site, including perhaps those of Overture, AltaVista and AllTheWeb. "Domain Auto Search" searches, where someone did an address bar search or navigational request and got information back from Yahoo, have been excluded from figures.
• MSN: Shows searches at any MSN-owned web site such as MSN Search. "Domain Auto Search" searches, where someone did an address bar search or navigational request and got information back from Yahoo, have been excluded from figures.
• AOL: Shows searches at AOL Search and perhaps Netscape Search.
• Ask: Shows searches at Ask Jeeves and perhaps Ask Jeeves-owned Teoma.

See Marketing